I'm Hugo, a Portuguese UI & UX mobile designer based in Lisbon. I’m currently employed at FixeAds, creating solutions, pushing pixels and focused on pixel perfect interfaces for mobile apps.



About Me

For four years I studied Multimedia Engineering and then I started working as web designer and front-end developer. After working in that field for three years I decide to learn design and have been working as a UI/UX designer providing design for TV (LG and Samsung), iOS, Android, Windows 8 and OS X apps, always focused on the best user experience. An added value about being a designer with an engineer and marketing background is that not only I can handle the graphical aspects of a project, but I can fully understand and participate on the technical and business aspects of those projects.

SAPO Jornais

iOS & Android

SAPO Sabores

iOS & Windows 8


MEO Music

iOS, Android & Desktop


UI & UX Mobile Specialist

I'm currently employed at FixeAds's Global Verticals team as a UI & UX mobile specialist pushing pixels and focused on pixel perfect interfaces for mobile apps. I provide design for iOS, Android and Windows apps, always focused on the best user experience.


Oct 2015 - Present

Head of Mobile & Brand Design

I was responsible for creating the new IZIT brand mobile applications design, both for iOS and Android platforms. I also did market research and the applications architectures. I had the pleasure of starting the mobile development group and work remotely with IZIT team in Chile.


Aug 2012 - Present


Jun 2010 - Sep 2015

UI & UX Mobile Designer

As a UI & UX mobile designer and SAPO's multiplatform team member I was responsible to provide design for TV (LG and Samsung), iOS, Android, Windows 8 and OS X apps. During this time I have had the pleasure to work on a multitude of diverse apps such as: MEO Cloud, MEO Music, SAPO Jornais, SAPO Cinema, SAPO Sabores, SAPO Astral and more.


Jun 2010 - Sep 2015


Consultant designer, worked as a UI & UX Mobile Designer at SAPO's multiplatform team.

ZON Multimedia

Oct 2008 - Jun 2010

Web Designer

I was responsible to design and develop (HTML, CSS and JavaScript) web advertisement banners with Adobe Flash technology, newsletters and zon.pt website layouts. During this time I had the pleasure to work on a multitude of diverse brands such as: ESPN, E!, FOX, National Geographic, Nickelodeon and SPORT.TV.


Mar 2008 - Sep 2008

E-commerce Assistant Professor

Coached the Multimedia Engineer students in Lisbon during one of their E-commerce (PHP, MySQL, HTML, CSS, Javascript) module at Instituto Superior de Tecnologias Avançadas.


Jul 2007 - Sep 2008

Web Developer

I mostly did front-end (HTML, CSS, JavaScript) and back-end (php, MySQL) development but many times working with everything from design to final product. Also I worked with Adobe Flash. I had the pleasure to work together with Seara.com development team in a multidisciplinary web projects during 8 months.


2002 - Present

Designer & Developer

Various freelance projects from 2002. Branding, Web Sites and Mobile Apps.


2015 - 2015

Digital Photography Workshop

This workshop introduces me to photography, concepts and basic techniques.


  • Learned how to fully operate my Digital camera;
  • Understand the fundamentals of photography, such as how to make correct exposures;
  • Understand the relationship between Aperture, Shutter speed and ISO.

LX School

2010 - 2010

Master Web Design

This course provided me HTML, CSS, Dreamweaver, Motion Design, Flash and Photoshop technical training. With this I acquire professional skills combined with a methodological awareness of the entire design process.


2010 - 2010

Post-Graduate, Digital Marketing

With this post-graduation I learned more about the type of information that consumers are expecting and meet there needs in each digital media channel.

Acquired Skills

  • Create and evaluate the impact of a digital marketing campaign;
  • Using the new digital media and the most modern techniques to promove products and services;
  • Create content for digital media aligned with the needs of consumers.


2004 - 2007

Graduate, Multimedia Engineering

The degree in Multimedia Engineering provided me a general technical training in engineering instruments and methods and specialised skills to design and develop multimedia products.

Interested in working together or just say hello?
Here's my contact info.


Hugo j. s. frança

Lisbon, Portugal
(+351) 938 740 622