I'm Hugo, a Portuguese UI & UX mobile designer based in Lisbon. I’m currently employed at Mokriya, creating solutions, pushing pixels and focused on pixel perfect interfaces for mobile and web apps.



About Me

For four years I studied Multimedia Engineering and then I started working as web designer and front-end developer. After working in that field for three years I decided to learn design and have been working as a UI/UX designer providing design for TV (LG and Samsung), iOS, Android, Windows 8 and OS X apps, always focused on the best user experience. An added value about being a designer with an engineer and marketing background is that not only I can handle the graphical aspects of a project, but I can fully understand and participate on the technical and business aspects of those projects.

SAPO Jornais

iOS & Android

SAPO Sabores

iOS & Windows 8


MEO Music

iOS, Android & Desktop



Jan 2017 - Present

Senior UI/UX Designer

I'm currently employed at Mokriya as a Senior UI/UX designer pushing pixels and focused on pixel perfect interfaces for mobile and web apps. I provide design for Web and Mobile platforms (iOS, Android and Windows), always focused on the best user experience.


Jan 2016 - Present


I'm currently helping Landing.jobs team as a Curator for UI/UX Design, Web Mobile Design and Mobile Development applications.


Apr 2016 - Dec 2016

UI & Product Designer

As a UI & Product designer I had the pleasure to help our team create a new business model and I was responsible for providing design for mobile and web platforms, always focused on the best A/B test results.


Oct 2015 - Mar 2016

UI & UX Specialist

As a UI & UX specialist and FixeAds's Global Verticals team member I was responsible for providing design for iOS, Android, Windows 8 and Web apps. During this time I have had the pleasure to launch 2 new brands (Stradia and Storia) for four platforms and 2 CRMs (Stockars and Atlastock) for Android.


Aug 2012 - Dec 2015

Head of Mobile & Brand Design

I was responsible for creating the new IZIT brand mobile applications design, both for iOS and Android platforms. I also did market research and the applications architectures. I had the pleasure of starting the mobile development group and work remotely with IZIT team in Chile.


Jun 2010 - Sep 2015

UI & UX Mobile Designer

As a UI & UX mobile designer and SAPO's multiplatform team member I was responsible for providing design for TV (LG and Samsung), iOS, Android, Windows 8 and OS X apps. During this time I have had the pleasure to work on a multitude of diverse apps such as: MEO Cloud, MEO Music, SAPO Jornais, SAPO Cinema, SAPO Sabores, SAPO Astral and more.


Jun 2010 - Sep 2015


Consultant designer, worked as a UI & UX Mobile Designer at SAPO's multiplatform team.

ZON Multimedia

Oct 2008 - Jun 2010

Web Designer

I was responsible for design and develop (HTML, CSS and JavaScript) web advertisement banners with Adobe Flash technology, newsletters and zon.pt website layouts. During this time I had the pleasure to work on a multitude of diverse brands such as: ESPN, E!, FOX, National Geographic, Nickelodeon and SPORT.TV.


Mar 2008 - Sep 2008

E-commerce Assistant Professor

Coached the Multimedia Engineer students in Lisbon during one of their E-commerce (PHP, MySQL, HTML, CSS, Javascript) module at Instituto Superior de Tecnologias Avançadas.


Jul 2007 - Sep 2008

Web Developer

I mostly did front-end (HTML, CSS, JavaScript) and back-end (php, MySQL) development but many times working with everything from design to final product. Also I worked with Adobe Flash. I had the pleasure to work together with Seara.com development team in a multidisciplinary web projects during 8 months.


2002 - Present

Designer & Developer

Various freelance projects from 2002. Branding, Web Sites and Mobile Apps.


2015 - 2015

Digital Photography Workshop

This workshop introduces me to photography, concepts and basic techniques.


  • Learned how to fully operate my Digital camera;
  • Understand the fundamentals of photography, such as how to make correct exposures;
  • Understand the relationship between Aperture, Shutter speed and ISO.

LX School

2010 - 2010

Master Web Design

This course provided me HTML, CSS, Dreamweaver, Motion Design, Flash and Photoshop technical training. With this I acquire professional skills combined with a methodological awareness of the entire design process.


2010 - 2010

Post-Graduate, Digital Marketing

With this post-graduation I learned more about the type of information that consumers are expecting and meet there needs in each digital media channel.

Acquired Skills

  • Create and evaluate the impact of a digital marketing campaign;
  • Using the new digital media and the most modern techniques to promove products and services;
  • Create content for digital media aligned with the needs of consumers.


2004 - 2007

Graduate, Multimedia Engineering

The degree in Multimedia Engineering provided me a general technical training in engineering instruments and methods and specialised skills to design and develop multimedia products.

Interested in working together or just say hello?
Here's my contact info.


Hugo j. s. frança

Lisbon, Portugal
(+351) 938 740 622